Echinacea purpurea 'PowWow® Wild Berry'


Tips for Homeowners:

Old flowers can be removed to keep plants tidy. However, if the flowers remain on the plant, goldfinches will feed on the seeds in the fall and winter. Divide clumps in the spring or fall every 4-5 years when plants become crowded.

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A perennial with deep rose-purple flowers, this plant will bloom continuously all season long and will retain a compact habit.

  • Large, purple-pink flowers with gold centers
  • Long-lasting daisy-like flowers
  • Sturdy upright stems

The showy flowers are best planted in the front of the mixed border or to bring color to the landscape.

Height: 18-24 in
Spread: 12-16 in
Zone: 3-8
Color: Pink

Interesting Notes about Coneflower:

Coneflowers are not just easy to grow, they are fun and educational. Whether establishing a meadow or a perennial border these plants will thrive on neglect and endure extremes of hot and cold. When the butterflies, bees, and birds begin visiting there is opportunity to learn the different species and watch them work. 

Characteristics & Attributes


  • Garden
  • Cut Flower/ Foliage
  • Low Maintenance
  • Drought Tolerant
  • Heat Tolerant
  • Native
  • Mass Planting
  • Border or Bed
  • Summer Bloomer

Foliage Color:

  • Green


  • Full Sun

Attracts Wildlife:

  • Attracts Butterflies
  • Attracts Pollinators
  • Attracts Songbirds

Critter Resistance:

  • Deer Resistant


  • Upright

Season of Interest (Flowering):

  • Summer

Soil Moisture:

  • Average Water